Week Two

PROXIMITY: Putting design elements close together can create unity. Here there is a sheep and a wolf touching feet, to give the impression of a shadow. This creates unity- without looking closely you might even think that the wolf is a sheep shadow. Also, the unity is created through color here, monochromatic in blue.

This was created as an add for Joe G's by Philip Yeary.

REPETITION (emphasis on similarity):

This print by Daniel Stolle is an example of repetition by using the male figure, five times, with the same red clothing. Another pattern is that each figure is in a unique position.

REPETITION: (emphasis on variety)

This ad for Tropen Museum by Chris Buzelli is a example of repetition with variety. The statue is the main focus and then the background forms unity with similar lines, similar thematic content. So although there is variety in the piece, it's held together nicely.

CONTINUATION: Direction from one form to another creates the unity in this piece. Also, there is the common theme that each image is being spit from the previous one. The arch that is created from this creates a feeling of unity.

GRID: This is an amazing add for Search Dog Foundation. This piece of destruction and chaos is help together in firm unity with the grid pattern that is overlaid. Together these two component give a powerful 'rescue' map feel.

CHAOTIC, UNREADABLE:

The image used in the text is great- of all the neon signs. I could clearly understand how, although chaotic, that created unity. I tried to branch out a little and chose this image, which through collage by Kessels Kramer's London to give an example of a chaotic unreadable image. There are other unifying factors, such as continuity and the recognizable 'bottle' shape, but I found it confusing enough to think it's chaotic. Hope this fits the bill!

NONOBECTIVE Unity:

This design by Tim McGrath uses the placement of the shapes and their content (a maze) to create a design similar to the nuclear hazard symbol. The concentric circles that this implies plus the image together, along with the solid, one color background.

FIGURATIVE unity:

Although I'm not completely clear that this could be considered figurative unity, here is why I believe it fits. It shows to people, and clearly they are newly married and the figures in this convey a message of happiness, future, promise. This is why I love it, because it's a brilliant add against violence that came out of UK by Charles Hall.